For Tre Ci Luce UK, a company that sells architectural lighting to UK Architects and interior designers, we introduced an online marketing system to replace the cold calling the Managing director was having to carryout – releasing him to manage the growing sales force and new ventures.
September 2011
After a review of the system we worked with the client to refine the highly personalised message being sent out. The system was working, it generates 200 leads at a time, but our client was then having to respond to each one in detail. Amending the message being issued has resulted in the leads arriving pre-qualified. Both our client and his clients are saving time.